Award Winning Feiner Herr Corporate Identity

Hojin Kang and Sebastian Haus Designs The Feiner Herr Corporate Identity

Hojin Kang and Sebastian Haus, the lead designer of the awarded project Hojin Kang and Sebastian Haus's Feiner Herr Corporate Identity explains, The Corporate Identity "Feiner Herr" is like the product itself: the redefinition of tradition with a modern twist. The visual language is based on early 20th century design elements, contemporarily and minimalistic interpreted. Each modern translation of ornamental tiles is based on the original pancake recipes. It allows flexibility and in the same time continuity in the reinterpretation of the concept, following the regularly updated recipes. The chosen brand name "Feiner Herr" has two meanings in old German language and describes both a gentleman and/or a gourmet..

Award Winning Feiner Herr Corporate Identity Images:

VIA: http://competition.adesignaward.com/design.php?ID=60381

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